Interview with CEO of EffectiveSoft

1. What inspired you to start EffectiveSoft, and what are the company's core values and mission?

It has always been about a desire to drive change—not just incremental improvement, but meaningful, lasting transformation. From the start, I believed that technology could be far more than just a tool. It could be a catalyst for solving real, deep-rooted problems and reshaping the way we live, work, and connect. 

We’re here to turn bold ideas into powerful digital products that challenge conventions and push industries forward. We don't just respond to change. We lead it. 

At our core, we’re problem-solvers. We go beyond the surface, driven by curiosity and a refusal to settle for standard answers. When we face a challenge, we push further until we can confidently say: this hasn’t been done this way before, and exactly what was needed. 

Our strength lies in our diversity—of perspectives, experiences, cultures, and mindsets. That's why we believe in true team spirit: bringing these unique viewpoints together as one team, working in sync toward a shared goal.

2. Being a CEO, how do you ensure effective communication and harmony among different departments and teams?

I believe clarity beats control. That’s why I build a culture where people speak openly, question bravely, and move quickly as one. The most productive communication happens when teams understand why they’re doing something—not just what they’re doing. 

Another essential part is common sense. When it comes to ideas, what matters isn’t who said it, what their title is, or where they sit on the org chart—it’s the strength of the idea itself.

3. What development methodologies does EffectiveSoft primarily rely on, and why?

We can employ a broad range of methodologies when the project demands it. But we don’t follow processes just for the sake of process. Every engagement starts with the same question: “What’s the most effective way to deliver real lasting results here?”

4. What sets EffectiveSoft apart from other software development companies, and what are some of the company's unique strengths?

We go beyond what’s asked to find what's missing. That requires listening more deeply, thinking further, and showing the courage to challenge the obvious. Where others stop at delivery, we push into transformation. That's the edge.

5. As a CEO, how do you achieve a balance between short-term goals and long-term growth?

We stay disciplined on both fronts. Short-term results matter—they show us what’s working now and where the momentum is shifting. But we’re equally focused on what compounds over time: people, systems, and capabilities.
 
Execution keeps us sharp. But long-term thinking keeps us ahead. We’re not just responding to change—we’re building the engine that drives it.  

6. What actions do you take to build and maintain strong relationships with clients?

We build trust by working very hard to earn it, and even harder to keep it. That starts with being fully present: listening without rushing, communicating clearly, even when the message is tough, and being there when it matters most.
 
I’m not a huge fan of overpromising or dressing things up with buzzwords. Most clients already know what’s broken. They just need someone honest enough to face it with them and skilled enough to fix it. That’s the kind of partnership we form based on truth, shared goals, and results that strengthen the relationship over time.

7. Can you speak about the company culture at EffectiveSoft and how you think a diversified work culture contributes to the success of the business?

We span time zones, cultures, industries, and mindsets—that’s one of our greatest strengths. Our teams include engineers from Europe and Latin America, people who’ve scaled startups, built enterprise systems, and solved complex problems in sectors like healthcare, banking, and retail.

That kind of diversity is strategic. It means we approach challenges from multiple angles, bringing different assumptions, constraints, and instincts to every conversation. And that leads to sharper ideas, better decisions, and stronger outcomes.

8. With the rise of AI and machine learning, do you foresee any major changes in software development approaches?

Absolutely. AI and machine learning are already changing how software is built across the entire product lifecycle. Teams use AI to speed up prototyping, writing code, and refactoring; detect defects early in the process; and create or refine content. These capabilities are improving development speed, creative output, and software quality in measurable ways. 

The teams that use AI to boost their efficiency are gaining ground, while those who don't risk falling behind. But overreliance on AI is risky. While AI can support engineers, it doesn’t replace them. For example, AI-generated requirements often lack the depth and context that come from human research and synthesis. Current systems cannot independently design, implement, and maintain complex, production-grade software. 

Another growing concern is around the long-term impact of AI on engineering education. When new developers heavily rely on AI during the learning process, that may leave them without the foundational knowledge needed to build, debug, and scale real systems. That gap won’t show up instantly. It may only become clear in high-stakes environments where architectural thinking and sound engineering judgment are critical.

This new era of software development belongs to those who combine strong engineering fundamentals with the smart use of AI.

 9. As a CEO, how do you motivate and inspire your team to achieve their best work?

By giving people ownership and making sure their work has meaning. Our teams know their contribution matters: to clients, to users, and to one another. We value an environment where curiosity is encouraged, and courage is rewarded. People don’t just execute; they create, question, and take initiative. And that changes everything because when people care, they push further, move faster, and build better.

10. You’ve been in this sphere for a long time,  what advice would you give to aspiring entrepreneurs looking to start a successful software development company?

Start with curiosity and never lose it. Hire people you trust. Deliver what you promise. Don’t chase trends blindly, build value. And most of all, be brave. Don’t aim to just build software, aim to build something that moves the industry forward. The world doesn’t need another dev shop. It needs companies that see deeper and solve problems others don’t dare to touch.