Expert’s Active Contribution Assessment – How Mobile Technology will Help Businesses for Enlarging their Foot-Print Globally

1. Tell us in brief about your company. How Dot Com Infoway has begun this journey? How did you come up with this business idea? What was the essential key factor to be a pioneer in Mobile technology?

The growth chart of our company has been quite exciting. From 5 employees in 2000 – when we began – we grew to a 100+ full-time staff in 2019. We had a small office in Madurai, and we all fitted in it very easily. These days we work in a dedicated building that is equipped with cutting-edge IT infrastructure.

Ours is a highly talented team of English-speaking software developers, mobile app developers, web developers, website designers, SEO experts, UI & UX designers, copywriters, Blockchain developers – basically, we got an entire gamut of IT expertise under a single roof. Due to the fact that we have gleaned vast experience with international offshore projects, 95% of our clients are from overseas.

2. How do you provide direction in Dot Com Infoway? What is your role in managerial activities?

As one of the founders, I know the company from the inside out. In front of my eyes, I have seen each member growing and reaching his or her potential. So, you can easily say that I have a connection with everyone in our team.

I like to call myself as the “growth facilitator” in the company. My job is to see that the company is constantly on the growth trajectory. I also know that professional growth is not possible without personal growth. Hence, as much as possible, I provide my managerial and leadership services on a one-to-one level as well as the company level.

I’m also constantly on the lookout for new opportunities that can be stepping stones for our company. I strongly believe in the concept of “leading by example”.

3. Give us a brief about your enormous achievement so far in the industry.

Of course, our biggest achievements are when our clients are happy with our work. We feel rewarded when our satisfied clients recommend our services and we get most of our business from word of mouth.

Having said that, awards and recognitions do matter because they get us the validation that reassures our new and existing clients. We have a vibrant presence overall major technology portals and directories and I’m glad to state that we rank among the top contenders under various categories such as top mobile app development company, top digital marketing company, top B2B company, and top mobile game development company, just to name a few categories. We have been awarded and recognized by prestigious portals such as Clutch, TopDevelopers.co, Top App Creators, Good Firms, and Mobile App Daily, among many.

4. Where do you see your company in the next five years?

Definitely playing a bigger role in the global IT spectrum. In our own capacity, we are already changemakers but in the next five years, we will be reaching for the new, possibly uncharted frontiers and making a mark over there. We will also be focusing on building indigenous business opportunities because we strongly believe that our country holds immense possibilities and right now, it is just the beginning, a very tiny tip of the iceberg. We want to carve our share of the iceberg.

5. What are the key factors to be considered before selecting the right platform for mobile application development?

The users are our number one priority because ultimately, they are the ones who are in a position to make or break a mobile app. Then come the features. Some platforms may give us the ability to design and develop the features demanded by the client, and some platforms may not. The type of application – native, web or hybrid – may also have an impact on the ultimate decision, but with an increasing number of operating systems streamlining their core features, this is not going to be a big issue in the coming days.

At Dot Com Infoway technology is not a big factor in terms of our expertise level. We have a large team of developers working in practically every type of technology. Contemporary technologies and development tools give you more or less the same capabilities, provided you know how to tap into them.

So, the first most consideration is the target audience and then comes the features.

6. We would like to learn about your distribution strategy. How do you take your apps to market and what approaches have worked for you?

Since we are a full-service digital marketing company we have at our disposal skilled workforce as well as cutting-edge digital marketing tools to reach our audience and make sure that our mobile apps and digital products (and also those of our clients) reach the target audience. We achieve that by strategic market analysis. We use advanced data analytics for audience segmentation. We have created an engaging presence on social media putting greater stress on influencer marketing. We also use in-app marketing through the network of our own mobile apps and through acquired traction from other mobile apps and publishing platforms. We create optimized listings on all major mobile app stores and mobile app distribution directories.

What approaches have worked for us? Every mobile app project is unique and hence, an approach that has worked on another project sometimes does not work on our current project. Nonetheless, strategic targeting and ongoing engagement have yielded us the best results so far.

7. Mobile apps on the consumer side are all about volume. Tell us a little about your pricing strategy to optimize volume & how do you think consumer-focused mobile apps should be priced? To drive the volume, do you run SEO/SEM activities, or employ other approaches?

We need to face the reality – almost for every idea there is an app and in fact, an average consumer is spoiled for choice although I wouldn’t like to use this expression in a negative way. Having a lot of choices puts the consumer in a commanding position. Consequently, mobile app development and mobile app marketing companies like ours need to be more creative and proactive in our pricing approach. We have extensively worked on niche mobile app categories. This gives us an advantage. Though there is a choice, the choice is limited and hence, our target customers are more eager to try out our apps, even when they have to pay for them.

Over the years we have developed a better understanding of price dynamics and accordingly, we decide whether we should sell the mobile app or provide a freemium version that allows our customers to recognize the usefulness of the app to such an extent that they are ready to pay for it. Our pricing strategy is never to exploit the vulnerability of the customer. It is based on our efforts and the resources needed to keep the mobile app available and functional.

We use a mix of SEO, SEM, and customer outreach programs through email marketing, content marketing, social media marketing, and strategic brand building.

8. What are the key trends driving the growth in new-age technologies like IoT, Blockchain, & Big Data?

By 2019 there were 9.2 billion big and small devices attached to the IoT. The figure was expected to reach 20.8 billion by the end of 2020, but the COVID outbreak may have made some dent. The technology is still in its nascent stage. Connections are vulnerable to data breaches and hacking. Most of the consumers and technology/electronic companies acknowledge that the future belongs to the devices connected to the Internet of things. There is great potential for technology companies that can provide secure and reliable networking and communication.

Being one of the major players in the field of blockchain development (around our domain), we can see that this technology is going to have a major impact on fintech companies and the world of e-commerce. Enterprise systems will seek greater trustworthiness because of the reliability that the blockchain technology brings. Technology giants like Amazon Web Services, Microsoft, MasterCard, and Factom are betting big on blockchain-related technologies. Our team of blockchain developers themselves is working on significant projects in this technology.

Big data hardly means anything in itself. But when it goes through filters, analytics, and algorithms, it turns into indisputable intelligence. Amidst the chaos, it begins to show discernible patterns that can work wonders to your marketing and interpretation needs. Greater data security measures are being taken to protect people’s privacy. Cloud services are playing a significant role in the realm of big data sciences. From exploring deep space to predicting the color of the shirt a consumer is going to buy, everything is being impacted by big data.

9. In terms of corporate strategy, what do you think are the main drivers that make your company stand out of the crowd?

To tell you the truth, we constantly have our finger on the pulse of the market. Although we have been doing lots of pioneering work and even setting new trends (making people aware of something that they needed but had no clue that they needed it). Our corporate strategy is powered by a user-centric approach. The end-user is the ultimate recipient of the mobile app features, whether we are building a mobile app (or any technology solution for that matter) for one of our clients or as an in-house project. This is what helps us stand out. There are problems. We offer incontestable solutions.

10. You’ve been at this sphere for a long time, what is the one piece of advice you want entrepreneurs to take seriously?

Well, this may sound like cliche advice, but it is timeless. Believe in yourself and from this belief, draw energy that helps you persevere. Technology is a tool. When humans started using stones and sticks, at that time, it was cutting-edge technology. The transition from the Bronze Age to Iron Age was maybe another technological transformation. Similarly, we live in the digital technology age. Technologies keep on changing, but the fundamentals of having focus, belief in yourself, and the ability to persevere never change.

Dot Com Infoway
https://www.dotcominfoway.com/
crv@dci.in