Good web design is essential for any business that wants to make an impact online. It helps build trust with potential customers & increase the visibility of your website in SERP. Learn more about why good web design matters
Have you heard that there are more than 1.7 billion websites on the internet? This number keeps increasing since websites are great platforms for growing both startups and long-standing businesses. After all, your business can only grow so much if it isn’t represented with a website.
However, having a website for your business won’t bring in business if the site is nothing but bare bones. While you might think it’s nothing more than aesthetics, good web design is essential when it comes to the success of your website and your business. So, what should you know when it comes to designing business websites and bringing web design ideas to light?
This article aims to answer all these questions. First, we need to understand what website design is exactly before we dive into the details.
Have you ever come across a website that left you confused and unsatisfied? Or maybe you found a website full of bright colors, unreadable font, and strange graphics that gave you a headache? And of course, there are then some websites that haven’t been updated since 2007 and just by looking at them, you know they won’t offer any useful information.
These websites may not be very common these days, but they are perfect examples of bad web design. This is because they break every rule in the web design book. They don’t have a font that’s easy to read, the web pages are hard to navigate, and the very sight of them gives you an uneasy feeling.
You might be wondering if any of this matters if the website offers great information anyway. Well, it does, but why? Because humans are very visually driven creatures and if we see something that we don’t like, we tend to not look at it any further.
This is why first impressions are so important when it comes to designing website pages. This is true for any mobile-friendly website as well as ordinary websites. If a website doesn’t look good, you might start questioning how reputable it might be.
After all, if a website is full of typos and hasn’t been updated for several years, how likely are you to buy something from that website? Now, you most likely get the point and how an attractive website is more likely to make a business flourish. However, beyond the first impression, what else is an attractive website good for?
Let’s take a look at the next most important factor when it comes to boosting your website and business: optimizing your SEO strategy.
If you’re at all familiar with marketing on the internet, you know that SEO or search engine optimization is something that businesses can’t live without. SEO is important for making sure search engines like Google see your website and put it on a certain page when someone searches for something. The better your SEO ranking is, the higher your website will rank on search engines.
Of course, if your website managed to show up on Google’s first page, you’ve basically hit the jackpot. This is because of how many more views and clicks your website will get just because it is seen by many more people compared to the websites shown on the second, third, or other pages on Google. When thinking of SEO, many people tend to focus on keywords which are the certain words people search for when using Google.
While keywords are an important part of SEO, your website’s design can be very important in improving your SEO ranking as well. But how can design contribute to SEO? As it turns out, some websites are not SEO compatible.
If your website is not SEO compatible, it will be next to impossible for your website to achieve high SEO rankings. This is because of how difficult it might be for people to find your website even if they type in very specific keywords or your business’s name. If you’re trying to sell things online from your website and aren’t getting any traffic, this, of course, is a recipe for disaster.
The root of SEO compatibility is in the code of your website. If you’re like most people, you most likely don’t know much about code, so how can you know anything about SEO-compatible code? This is where working with an experienced website design company can help.
The number one rule of web design is that you shouldn’t expect to be able to do it all yourself. In fact, if you don’t know much about web design or consider yourself an amateur, you shouldn’t have much to do with it in the first place. Amateur web design, even if you tried your best, is almost always a turn-off to many potential customers.
This is because there is always a big difference between professional and DIY web design. Even if your DIY result is pretty good, a professional’s work will always be better. This is because the professionals have far more experience and the right tools to create an irresistible website.
This is why it’s important to work with a web design service if you’re serious about creating a website for your business. You will be able to tell professional designers exactly what you want on your website, and they will be able to bring it to light with some extra polish. The professionals will also be able to give you some pointers or suggestions when it comes to the design of your website since, after all, they know what’s trending better than anyone else.
By having a professional design your website, you can be sure that whoever clicks on your website will have a great first impression. If your viewers are pleased by the look of your website and don’t have a chance of getting lost when exploring it, they are more likely to trust your brand. When users find your brand trustworthy, they are most likely to make a purchase from you.
After all, would you buy from a website if it looked a little sketchy? Probably not. On the other hand, there is nothing to fear when it comes to sleek and modern websites.
You don’t have to stop working with your web design service once your website is up and running. In fact, it’s beneficial if you keep consulting with your agency from time to time to make sure your website always looks good. There’s nothing worse than leaving your website design to rot as the years go by.
After all, in a couple of years, the trends in website design will likely be very different. You don’t want to be stuck in the dust while your competitors are always evolving their look to fit with the times. If you stay stuck in the past, your potential customers will notice that your website looks outdated and may deem your site untrustworthy.
This, of course, doesn’t mean you need to hire people to change your website around all the time. In fact, this could be just as detrimental as not changing your website’s look at all. This is because changing your website’s look too often might confuse customers as they won’t know what your website and brand are supposed to look like.
Professional web designers will be able to give you some tips on how often you should change your website’s design. Often, the changes will be minimal anyway so customers will still be familiar with your website. The changes, however, are still significant enough to keep your website modern.
Competitors are a concern for any business owner. For example, if your business sells handmade leather shoes and there are a few other businesses doing the same thing, you need to think of what you can do to succeed over the competition, or your own business might suffer.
Web design is something you can use to compete since your competitors likely already have a great web design. So, the goal, of course, would be to have an even better web design. By making sure your website is crafted by professionals, you can make sure that your site will be attractive and will have the best SEO rankings possible.
At the end of the day, customers want a website that they find attractive and trustworthy, and you should want that to be your site.
By the end of this article, you should know all about good web design and how it relates to the success of your business. Without great web design, your brand won’t have a chance against your competitors or to rank well on search engines. But with the help of professional web designers, your website can be among the best in your niche.
To learn more, explore our website and find the best website design companies listed with us from all over the world.
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