Essential Pay-Per-Call Tools to Boost Your Marketing ROI

Pay-per-call is an effective customer acquisition strategy that implies financial compensation for affiliates who generate high-intent call leads. Though pay-per-call marketing can be challenging, this strategy remains effective for high-value lead generation. The unique nature of the strategy makes such a degree of effectiveness possible.

 

Pay-per-call enables marketers to reach a high-intent audience looking to discuss the specifics of a deal before finalizing the purchase. Increasing conversion rates and ROI can be effortless if you choose the right software solutions for affiliate marketing, including proper pay-per-call tools.

 

Keep reading to learn more about the benefits of this affiliate marketing strategy and the best tools for enhancing your pay-per-call lead generation.

 

What Is Pay-Per-Call?

 

Pay-per-call is a performance-based lead generation method in which you compensate affiliates for every qualified call they generate. A qualified call is any call made by a customer that meets specific requirements you set beforehand. These can include general and call information like the industry, caller’s location, the duration of the call, etc.

 

In other words, pay-per-call advertising generates prospects who call businesses themselves, which indicates a high purchase intent. In addition, you can track what source the person came from and what advertising efforts are the most effective.

 

Top 5 Pay-Per-Call Tools

 

1. Phonexa

 

 

Phonexa is a powerful pay-per-call marketing software for managing and closing the loop between leads, calls, clicks, and revenue.

 

Here are eight features Phonexa offers under one comprehensive solution for partner and performance marketing:

 

• Lead tracking and distribution
• Call tracking and distribution
• Bulk email and SMS marketing
• Click tracking
• Cloud phone system
• Supersession list management
• User behaviour recording and analytics
• Automated accounting

 

Let’s discuss in more detail some of the features Phonexa offers.

 

Automatic tracking options allow you to monitor calls and click-per-action numbers and attract more qualified leads. In addition, the software provides customizable dashboards that can replace attribution systems. They proved to offer more efficient tracking tools for monitoring pay-per-call publishers and campaigns and the overall effectiveness of affiliate performance.

 

The innovative feature supported by Phonexa is fraudulent activity management. You can use it to detect fraudulent and duplicate lead sources.

 

Other tracking features offered include:

 

• Pay-per-call network management
• Customized solutions for pay-per-call advertising
• Individual campaign performance tracking

 

Phonexa offers three payment plans with different features that are suitable for your marketing purposes.

 

Free trial: No, but you can book a free demo or take a product tour

 

G2 rating: 4.9 out of 5

 

Pricing

 

 

You can also visit the Phonexa website to use an online calculator and define the price for the services depending on your needs and requirements. In addition, you can contact a sales rep to develop a custom payment plan.

 

2. LeadsPedia

 

 

LeadsPedia is a comprehensive pay-per-call software solution that improves lead generation efficiency and increases ROI through automated lead routing monitoring. One of the most prominent pay-per-call automation tools, it provides scalable options for your business needs.

 

This marketing automation software offers you the following:

 

• Friendly customer support
• Qualified pay-per-call lead generation through criteria-setting
• Onboarding assistance
• Lead distribution and call routing

 

With LeadsPedia, you can monitor your marketing strategy performance in real time and customize your lead distribution strategy to fit your business requirements. In addition, you can integrate third-party software to enhance data accuracy.

 

LeadsPedia provides two separate payment plans with fixed prices. The plans vary in feature accessibility and support options.

 

Free trial: Not available

G2 rating: 4.8 out of 5

Pricing

 

 

If none of the two plans fits your business model, you can opt for a custom enterprise plan billed annually. Through the LeadsPedia website, you can contact an expert to discuss the terms of a custom agreement.

 

3. Service Direct

 

 

Service Direct emphasizes the importance of targeted PPC affiliate marketing. For instance, it allows its users to sort customers by location, greatly benefiting local service businesses. These sorting categories are flexible, and you can change them during the plan.

 

Here are other features Service Direct pay-per-call app offers:

 

• Adjustable price per lead
• Driving exclusive quality calls
• ROI tracking dashboards

 

Regarding pricing options, Service Direct steps away from traditional payment models based on subscription plans. Instead, they allow you to control the price per lead depending on their ROI. In other words, you choose the suitable price per lead and can later change it, considering the pay-per-call lead quality.

 

Free trial: Not available

 

G2 rating: 4.8 out of 5

 

Pricing: Contact a Service Direct representative to learn more about the price range offered for different types of services.

 

Service Direct doesn’t require set-up fees or a contract to sign, which gives your business greater adaptability. To ensure better conversion rates, you can choose a price per lead range that corresponds with your business results.

 

4. CallerReady

 

 

CallerReady's pay-per-call marketing platform helps connect calls faster and increases lead generation quality. It provides users with unique features, including visitor-to-call tracking and pay-per-call affiliate offers monitoring.

 

CallerReady supports dynamic lead distribution, speed-to-lead email and phone communication, IVR options, and automated callbacks. In addition, CallerReady users get access to a customizable CRM system that enables better lead conversion.

 

CallerReady also provides:

 

• Call engagement widgets 
• Call tracking to monitor pay-per-call advertising
• Custom integration methods

 

Free trial: Not available

 

G2 rating: 4.8 out of 5

 

Pricing: CallerReady doesn’t provide fixed payment plans you can review. However, business owners can contact their representatives to develop an individual payment plan offer.

 

5. PPCexpo

 

 

PPCexpo specializes in PPC campaign optimization, using optimization tools to enable businesses to contact the correct type of audience at the right time.

 

 PPCexpo offers the following set of optimization tools:

 

• PPC Signal helps businesses closely monitor Good Ads accounts to identify risks and take advantage of opportunities presented.
• PPCexpo Keyword Planner helps determine appropriate keywords that coincide with your customers’ intents.
• PPC Audit keeps your PPC campaigns on track. Perform frequent audits and identify factors negatively influencing ROI.
• PPC Charts adds extra visualization tools for your spreadsheets to analyze pay-per-call numbers better with no coding required.
• PPC Reports is an easy and intuitive reporting tool that creates engaging reports and allows you to schedule them.
• Combinations Calculator simplifies PPC campaign analytics. It allows users to analyze various metrics and campaign complexity quickly and effectively.

 

Free trial: Free 7-day trial

 

G2 rating: Not available

 

Pricing