10 Best Email Marketing Platforms to Grow Your Business

Statistics show that 87% of companies exchange content using email marketing. These advertisements' ROI is 36 times on average. This only indicates that for every $1 invested in email marketing, firms make $36. Writing and sending emails by hand only has the drawback of being difficult and resource-intensive. The top email marketing solutions can help with that!

In this article, we will discuss the 10 best email marketing platforms for small businesses. We will cover their key features and limitations to help you choose the right one.

Let's start!

What Is Email Marketing Software?

Businesses use email marketing software to send and manage targeted emails to gain or retain customers. Some of these platforms' primary features include email design templates, audience segmentation, and automated email sequences.

Top 10 Email Marketing Platforms for Small Businesses

Nowadays,  a lot of companies spend money on email marketing software in order to interact with their clients. These are a few of the top platforms for email marketing:

Snov.io

The first option on our list is Snov.io, which takes the hassle out of verifying and sending emails to potential clients. Its Email Finder feature finds and collects the emails of your prospects for your marketing campaigns.

There's no need to manually search for contact information; just click on the Email Finder extension. It'll scan all the visited web pages for emails and show them as a comprehensive list. But Snov.io doesn't stop here; it also offers an Email Verifier feature that ensures you reach out to only active and verified emails.

This significantly lowers your email bounce rate, which typically stands at 2.76 across all industries. The cherry on the cake? You can benefit from this tool's Email Drip Campaign capability, which uses AI to help you create a drip campaign using the available templates.

Best Features

• User-friendly interface with no learning curve
• Email verifier that analyzes bulk email (Excel and CSV files containing up to 100,000 lines of email) to check whether they are active and verified
• AI-powered Email Warm-Up module that improves email deliverability with automatic AI email dialogues
• Analytics to track the performance of each email marketing campaign

Limitations

• Don't send emails to unverified addresses

GetResponse

GetResponse is among the best email marketing platforms due to its extensive set of features that range from a customizable dashboard to landing page optimization and more.

It has an Email Marketing Toolkit that allows you to create and schedule newsletters hassle-free. You have two options: design the email yourself or use the new AI email generator.

Let's say you go with the second one. Then, all you have to do is tell the platform about your business, email address, tone, and layout of the email!

Best Features

• Huge library of design templates that help you design emails that align with your brand identity
• Click the tracking feature to keep track of your click-through rates
• RSS feeds to send automated emails or newsletters to subscribers whenever you post a new blog

Limitations

• Becomes quite expensive as your email list grows
• Most advanced features are available in high-tiered plans

MailerLite

If you are looking for something affordable and easy to use for your small business, MailerLite can be a good option. The platform has a clean and customizable dashboard, so you can adjust the theme as per your preferences. It gives you three email builder options that you can choose from: drag and drop editor, rich text editor, and custom HTML editor.

Apart from the social button, this tool offers an add-in Instagram and Facebook post options, so you can increase content engagement via email.

Best Features

• Multi-language support, including RTL
• AI-powered email subject line generator that captures attention immediately
• A/B testing to experiment with a variety of email content until you find the right one

Limitations

• Limited customization options, especially for email templates
• Domain authentication is required before building an email campaign, which is time-consuming

Brevo (Formerly Known as Sendinblue)

Brevo, previously known as Sendinblue, is also on our list of the best email marketing platforms for small businesses. You have the option to choose a default template or start from scratch. If you want to save time, select the pre-made template and use the already saved brand assets like the logo in the email.

Once you have added the text, you can use Brevo’s editor to change the font, size, and colors to match your brand identity.

Best Features

• 47 email templates to choose from, out of which 4 are simple layouts
• Easily create your own workflow or use any of the existing 8 pre-built templates for better targeting and personalization
• Advanced reporting tools such as opens, clicks, soft and hard bounces, heat maps, geolocation tracking

Limitations

• Need multiple logins and different user access levels
• Advanced analytics are only available in the highly premium plan

Omnisend

Omnisend is an incredible email marketing software that was introduced in 2014 and named Soundfest. Fast-forward to 2025, and not only has the platform's name changed in recent years, but it also offers other marketing features, including SMS marketing.

Multiple templates are available that allow you to create email campaigns with a click. Its intuitive drag-and-drop builder lets you add products directly from your store to the email without needing to copy and paste anything.

Best Features

• Campaign click map that shows every country you've targeted across the globe and the number of people who have clicked on your emails from each place
• Drag and drop builder to add different business assets directly into the mail
• Detailed analytics like the number of emails sent, clicks, and open date for each email

Limitations

• Campaign creation and editing tools can be quite difficult to use for beginners

ActiveCampaign

ActiveCampaign offers over 135 triggers to build your email or automation sequences. The triggers can be anything from a contact signing up for a form, opening the email, or adding/removing a tag.

Contrary to traditional split testing, ActiveCampaign allows you to split paths of an automation sequence. For instance, you can use it to check whether sending 10 emails a week works or 5 emails.

Best Features

• Segment audiences based on contact list, geography, and other information
• Edit HTML code directly from the email builder and preview changes in real-time
• Let you add personalized tags in the email, such as the subscriber's name, location, and job tags

Limitations

• Customer support isn't good

HubSpot

When it comes to the best email marketing platforms, HubSpot is a name that is too common. It has features like A/B testing and analytics that help improve customer engagement, while the integration with CRM ensures better targeting. You can leverage its Image Library to make your emails as visually appealing as possible to lower bounce rates.

Besides creating unique emails in minutes, this platform also enables you to do a real-time preview so you can see if the email designs are responsive across all devices.

Best Features

• Multiple user collaboration so teams can work on emails simultaneously
• Smooth customization from changing fonts and size to adding widgets like dividers and buttons for easy navigation
• Create and distribute surveys including Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT)

Limitations

• No separate pricing plan for email tools only

Benchmark Email

Benchmark Email is primarily used for sending newsletters, but you can also use it to automate triggered campaigns, build your email list, and send welcome emails. It has a very user-friendly interface, quick editing features, and real-time email preview.

You can pick any email template, write email content, do A/B testing of your subject line, and send times for maximum clicks and conversions.

Best Features

• Over 200 templates in different languages for email designing
• Supports 1500+ integrations that enhance its overall functionality
• Highly responsive customer support that actively listens to customer concerns

Limitations

• To get extra media storage, you've to pay an additional amount

EmailOctopus

EmailOctopus offers 34 email templates, which may seem less than other listed options, but it still gives you enough creative space to design emails.

A distinguishable element of this email marketing platform is that it lets you edit elements even in the preview. You can rely on it to create welcome emails or drip campaigns whenever a customer subscribes to your list.

Best Features

• Options to send emails through Amazon SES at low prices
• Autoresponders for welcome emails and drip campaigns offering extra convenience
• Edit subject lines or other email elements in the preview

Limitations

• No A/B testing option
• Automation features are quite limited

Sender

Designing an email with Sender is a breeze. You can add different elements like text, images, and buttons by simply dragging and dropping them.

Even the free plan offers automated workflows, including welcome, abandoned cart, and thank you emails. It's also mobile-friendly, which means you don't have to be on your desktop 24/7 to craft compelling emails.

Best Features

• Live reporting feature that makes it easy for you to track the performance of all email campaigns in real-time
• Pre-designed templates and drag-and-drop email builder for creating engaging emails
• Easily integrates with CRMs and other marketing tools to streamline your workflow

Limitations

• In the free plan, each email carries the Sender's branding, which can be a nuisance for businesses seeking a clean and professional look.

SendX

SendX is a comprehensive email marketing platform that helps businesses boost their revenue through effective campaigns. Its AI-powered automation workflows allow you to create customer journeys that convert leads into loyal customers. What makes SendX stand out is its proprietary deliverability engine, which helps maximize inbox placement and avoid the spam folder.

Best Features

• Interactive email elements like countdown timers that help boost conversions
• Smart and geo-optimized sending capabilities to reach subscribers at optimal times
• One-click resend functionality for unopened emails to improve engagement
• Visual drag-and-drop workflow editor for creating complex automation sequences
• Advanced segmentation based on subscriber behavior and demographics

Limitations

• There is no free plan, and it only offers a 14-day free trial
• Limited direct integrations (only supports Shopify, WooCommerce, Stripe, and PayPal); other integrations require Zapier

Conclusion

Choosing the best email marketing platforms for small businesses can sometimes feel like finding a needle in a haystack. You should consider factors like the availability of design templates, AI capabilities, pricing, and overall ease of use. If you need suggestions, then Snov.io is a good choice. It's the perfect blend of advanced email building and automation features, along with a competitive price and a low learning curve.