20 of the Best Amazon Seller Tools

Elevate your Amazon selling game with the 20 best tools for sellers. Streamline your operations and increase your profits effortlessly.

Amazon sellers must improve several areas of their operations to maximize income. Fortunately, sellers can save time and effort by simplifying their most important procedures with the aid of various technologies. However, given the abundance of possibilities, selecting the best software for your requirements might be daunting.


This blog will highlight the top tools that will help your Amazon company run more smoothly and successfully.


Types of Amazon Seller Tools


Acquiring accurate and abundant data may greatly influence your success in several Amazon areas. It could not be as efficient or provide as much depth of information when data is collected manually. Therefore, you'll need to use analytical tools to help you learn more about:


  • Product research: Analytical tools facilitate the study of market trends so you can identify promising products to sell.
  • Listing optimization: Using specialized tools can help you craft product listings that enhance visibility and drive more sales.
  • PPC management: Tools for PPC management help you set up effective ads that target your audience and increase sales.
  • Inventory management: Inventory management tools give you precise control over your stock levels, preventing stockouts and over-ordering.
  • Sales performance analytics: Analyzing sales data provides insights for effective inventory management, product selection, and more.
  • Competitor analysis: Monitoring your competitors helps you effectively adjust your pricing, marketing strategies, customer service, and other business aspects.
  • Operational efficiency: Understanding customer return rates and satisfaction levels helps you identify areas for improvement.


Using the appropriate tools can simplify your research, save time, and give you reliable information to help you make decisions. Let's examine the ideal instruments for every duty mentioned above:


Product Research & Sales Performance Analytics


Any Amazon company that wants to be successful must make wise product selections. The following are the top three tools for collecting necessary data for analysis:



  • AMZScout Product Database: With the Product Database, you can find the best product ideas that meet your business criteria from a database of 600 million Amazon items.
  • AMZScout PRO Extension: The PRO Extension allows you to analyze any product’s potential profitability and fit for your business model. It offers multiple filters that allow you to view niche and product performance, helping you quickly assess whether it's worth your time.
  • Keepa: Keepa's Product Finder and Viewer extensions utilize API integration to track Amazon data precisely. By uploading a list of ASINs, users can access statistics on bestsellers, product sales trends, and more. While the extensions provide detailed charts and graphs, some users may find this interface complex and time-consuming.
  • Amazon Seller Scanner App: Developed by Amazon, this free app gives you information about your competitors, FBA fees, and approximate profits per product. While this tool offers a quick way to assess products, it lacks in-depth analysis and market research due to its filter options and niche-specific statistics limitations.


Product research strategy largely depends on your business model, whether private label (PL), online arbitrage method (OA), wholesale, or another approach. Therefore, you might need to employ different tools or pay attention to different features of the same tool to suit each strategy's unique requirements.


Since private label sellers sell under their own brand, a feature that displays the number of rivals on a listing, for instance, is meaningless to them. On the other hand, resellers who want to assess their competitors correctly will find this option quite beneficial. Customizing your plan to your unique company model may optimize your analysis and your store's success.


Keyword Research & Listing Optimization


In order to properly sell your product on Amazon and increase traffic to it, you must improve your listing for both search engine optimization and user appeal. Here are a few resources to help you:


  • AMZScout Keyword Research: Enhance your listing's visibility with features like Reverse ASIN Lookup, which retrieves top-performing keywords from competitors. The Amazon Keyword Search identifies high-search terms for your niche to include in your title, bullet points, and description.
  • AMZScout AI Listing Builder: The AI Listing Builder instantly generates SEO-optimized, customer-friendly text. You can automatically add keywords from the Amazon Keyword Search or retrieve them from competitors’ ASINs. For text refinement, consult the best practices guide in the left corner of the page if needed.
  • Google Trends: This website tracks customer demand for specific niches using keyword search trends over time, helping sellers understand market trends. Google Trends' ability to compare keywords allows sellers to effectively prioritize which terms to select to optimize their content.
  • ChatGPT: This AI tool can assist sellers with generating product ideas, such as compiling a list of top products for Amazon FBA. It also creates persuasive product listings that can be customized for your specific product and target audience. However, it's advisable to verify this data, as it may become outdated over time.


PPC Management


When introducing a product, think about using Amazon advertisements to increase its awareness as soon as possible. You are only charged by Amazon's PPC (Pay-Per-Click) scheme when a customer clicks on your advertisement. Make use of these resources to maximize the effectiveness of your ad:


  • AMZScout Keyword Tracker: The Keyword Tracker function tracks keyword performance over time. By determining which keywords are trending and which are losing their effect, you can improve your advertising efforts. With hourly updates, you can remain up to speed on changes in keyword dynamics.
  • Google Keyword Planner: This tool helps you determine the cost of advertising and fine-tune your PPC spending by analyzing keyword search volumes. It also offers insights into popular search phrases, which can be useful for efficient PPC campaign management.
  • Amazon Reports: Monitor your ad's performance through Amazon Seller Central. Track key metrics like Click-Through Rates (CTRs), Advertising Cost of Sale (ACoS), and Cost-Per-Click (CPC) to assess effectiveness and make data-driven adjustments for better budget efficiency.


Inventory Management


Managing your inventory effectively is crucial to avoid stockouts and overstocking. Here's how different tools and systems can help with this:


  • AMZScout Stock Stats: Use Stock Stats to analyze your competitors’ inventory levels (including FBA, FBM, and Amazon sellers) and understand market competition. The PRO Extension provides insights into seasonal niche fluctuations, helping you adjust your inventory based on demand.
  • Amazon's Multi-Channel Fulfillment: This system simplifies inventory management by efficiently tracking stock levels. Additionally, it includes features such as straightforward barcode scanning to facilitate returns.
  • Inventory Source: For dropshippers, Inventory Source offers integration options with multiple suppliers. It automates product uploads, synchronizes real-time inventory, and manages order forwarding, streamlining your operations across online stores.


Competitor Analysis & Repricing Strategy


By gaining insights into your competitors, you can benefit from a significant advantage in the market. Here are a few tools to help with this:


  • AMZScout Product Tracker: You can easily spy on competitors by pasting just their ASINs into the tool system. This provides a detailed analysis of the tracked products' sales and rank performance.
  • Camelcamelcamel: This browser extension monitors price changes for products on Amazon, enabling users to track price drops and historical pricing trends. However, it's important to note that occasionally, the data may not always be up-to-date.
  • Keepa: Similarly, Keepa offers price history charts and alerts for Amazon products, allowing users to set notifications for price drops and monitor the pricing history of specific items. However, it is also known to have a complex interface and may require some learning to use it effectively.


Operational Efficiency


Measuring and managing customer satisfaction is crucial for operational success. Here are some tools that can help:


  • Amazon Reports: Use your Amazon Seller Central account to access reports on return rates. This will help you to identify and remove products with high return rates to enhance your seller ranking.
  • Feedback Express: This tool integrates with Amazon to improve performance by automating email requests for feedback. Customers can provide star ratings directly within the email message, with added convenience if they've already left a review.
  • Reputon Amazon Reviews: Ideal for sellers using both Amazon and Shopify, this app allows easy import of Amazon reviews to Shopify. It enables review sorting and management, helping to maintain a positive online reputation.


Your product range and selling strategies are key to your Amazon store's success. Using a single toolset for all aspects of your research, analysis, and listing optimization can streamline these tasks significantly, boost your performance, and save you time.


Smart Way to Cut Costs on Tools


Investing in tools for product research, listing performance improvement, and market analysis can significantly enhance efficiency and yield better outcomes when managing your business on Amazon. As multimillionaire Andrew Carnegie famously said, "Put all your eggs in one basket and watch that basket."


Here are a few reasons why:


  • Time-saving: You avoid having to keep learning new platforms or researching multiple tools for different tasks.
  • Economy: Purchasing a whole set often comes at a discounted price, compared to buying each tool individually.
  • Flawless integration: A bundled set of tools is designed to work together seamlessly, minimizing compatibility issues.


Top Amazon sellers often say having a set of tools is convenient. However, many businesses provide many features, some of which sellers would never utilize, thus wasting money. The AMZScout package, well-known for its features catered to product and keyword research and enhanced with helpful instructional resources, is an exceptional answer to this problem.


tool and services to start and grow your business


You may test out every feature with a free trial to ensure the program suits your needs. By having all the necessary features in one place, you can maximize your earnings on Amazon by making effective decisions based on data and trends that are updated in real-time.




Every selling problem has a perfect answer, and the decision is frequently based on personal taste. Think about tools that give complete sets if you want to avoid wasting time switching between distinct ones. Use the AMZScout package, for example, which offers a variety of the newest tools for different jobs, making it simpler to grow your business effectively.

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