Introduction
In the high-stakes world of luxury jewelry retail, Hyde Park Jewelers has always been known for its elegance and sophistication. However, even the best need to evolve, and Hyde Park was no exception. They needed to upgrade their online presence to match the needs of this digital age. To improve the site's aesthetic appeal while reducing maintenance costs and integrating their ERP system, they needed to migrate to BigCommerce, a better alternative platform for their pressing business needs.
This case study delves into how the Wagento team’s platform migration expertise helped Hyde Park Jewelers migrate to the BigCommerce platform seamlessly. Moreover, it helped the client to meet their business requirements.
Challenges
For our client, the road to a top-notch digital presence was filled with obstacles. The biggest one? Getting the site's design just right. The Wagento team had to work hand-in-hand with Hyde Park's team to navigate the complex design process. This was especially tricky since development had to start before the final design was ready.
Integrating with NetSuite and Signifyd on the new site was another big task. Then, there was the issue of brand compliance. Hyde Park works with third-party luxury brands, so they had to adhere to strict branding rules without compromising on their unique style.
Another primary concern was keeping Hyde Park's online traffic steady while they moved to BigCommerce. This meant a lot of careful planning and teamwork with Hyde Park's marketing crew.
Solution
After thoroughly reviewing the options with Wagento, BigCommerce seemed to be the ideal foundation for Hyde Park Jewelers' new online platform. This choice was driven by BigCommerce's excellent ability to work with NetSuite and Signifyd at the same time.
The custom design was a vital feature of this project. Hyde Park's team developed a unique design that Wagento skillfully brought to life on the new site, ensuring an online presence that truly represents Hyde Park's luxury brand.
Working closely with Hyde Park's marketing team, Wagento kept the website's URL structure consistent, avoiding traffic loss during the migration to BigCommerce.
Impact
The early signs are promising for our valued client. Hyde Park Jewelers is thrilled with the custom design, which has met partner standards and passed ADA audits. The new site sets the stage for expanded partnerships and new advertising opportunities with brand partners.
Conclusion
With the help of the Wagento team’s expertise, a custom-designed website effectively met Hyde Park Jewelers' varied needs—such as ERP integration, compliance with third-party branding, and traffic preservation. By choosing BigCommerce as the platform for their online store, Wagento offered a budget-friendly solution for Hyde Park's eCommerce site without sacrificing the essential features.
This case study is a testament to Wagento's commitment to seamlessly migrating to BigCommerce and customized solutions that promoted customer satisfaction and business growth.