InStandart

PROJECT DESCRIPTION
TikTalk is an online dating app that offers a range of features to connect users, including chat, video calls, broadcasting, and viewing people nearby. The primary goal of TikTalk is to facilitate meaningful connections through various interactive and engaging functionalities. The project aimed to create an intuitive and visually appealing user interface while ensuring a seamless user experience.

BUSINESS CHALLENGE

The main challenges of the project were:

• Diverse Interaction Modes: Integrating multiple interaction modes (chat, video calls, broadcasting) within a single cohesive platform.

• User Engagement: Designing features that keep users engaged and encourage them to interact frequently.

• Intuitive Navigation: Creating an intuitive navigation system that allows users to easily access different features without confusion.

SOLUTION

To address these challenges, a comprehensive UI/UX design strategy was implemented, focusing on user engagement, security, and seamless interaction:

User Research and Persona Development:

• Conducted extensive user research, including surveys and interviews, to understand user preferences, behaviors, and pain points.

• Developed user personas to represent the app’s diverse user base and guide the design process.

Integrated Interaction Modes:

• Designed a unified interface that seamlessly integrates chat, video calls, and broadcasting functionalities.

• Ensured each interaction mode is easily accessible from the main navigation to provide a cohesive user experience.

Engaging User Features:

• Introduced gamification elements, such as badges and rewards, to encourage user engagement.

• Designed a “People Nearby” feature with advanced filters to help users find potential matches based on proximity and preferences.

Intuitive Navigation and UI Design:

• Developed a clean and modern interface using a visually appealing color palette and clear typography.

• Created an intuitive navigation system with easily accessible menus and clear icons to guide users through the app.