SuperThinRibbons.com, a leading online retailer of premium quality US military ribbons and medals, sought to revamp its existing website to enhance user experience and improve online sales. With a commitment to providing high-quality products and exceptional customer service, the client aimed to modernize their online platform and streamline the shopping experience for their customers, offering a comprehensive selection of military ribbons organized according to their order of precedence.
The Challenge
The old website look outdated, lacked the necessary features and organization required to cater to the specific needs of customers seeking military ribbons. The absence of an efficient ordering system for ribbons and attachments resulted in a less streamlined user shopping experience, reducing customer engagement and lower sales.
Approach
Our design and development team at Ayatas technologies undertook a comprehensive approach to develop a custom eCommerce website for SuperThinRibbons.com using WooCommerce, specifically tailored to the unique requirements of military ribbon selection and customization. Key components of the approach included Modern Visual Overhaul, Intuitive Navigation and User Experience, Enhanced Product Showcase, Custom Ribbon Order of Precedence, Attachment and Device Options, Rack Building Functionality, Intuitive WooCommerce Integration, Simplified Checkout Process and Responsive Design Implementation.