No matter whether your business is very small that you’re operating it from your car garage, or a big one with an army of the workforce, one thing is sure in both cases – your business will fall flat without quality leads.
Yes. Quality leads are inevitable for not just thriving but also for prolonging your business.
It doesn’t need you to be equipped with super-human capacities to comprehend the role of leads in business; it is pretty simple – Not only leads keep your business running but also help you evolve.
David Heinemeier Hansson and Jason Fried in their best-seller book say: “Evolution happens on Success, not on Failure.’
Unfortunately, lead generation is a key area in which businesses fail most and fail fast.
And, here is a research study which tells that over 50% of marketers find it hard to convert leads. And, especially, in competition-packed niches, it is overwhelmingly prevalent.
You don’t need to worry because I am going to discuss 6 innovative lead generation strategies in digital marketing.
Believe it or not; lead magnet is the game-changer. If you want to stand as ‘Lead-generation machines’ you’ll have to come up with pragmatic ideas for lead magnets.
If you’re unfamiliar with a lead magnet; let me ease it up for you – A lead magnet is a free item or anything that marketers offer to their visitors and potential customers in exchange for contact information i.e. email addresses. Simply, they can be videos, eBooks and coupons, etc.
What could be an easy way to maximize your leads other than this way?
Just build an email list and start capturing quality leads. There are secret sauces to build an effective email list that will lead to the success of your lead magnet:
Develop a perception of ‘Being highly valuable’ in your domain: You should add value to the readers more than what your competitors are offering. The majority of companies tend to go to videos, though they are time-saving, on the other hand, eBooks and coupons have more value.
Showcase your USP (Unique Selling Proposition): When your target audience gets their hands around your lead magnet, there should be a reason why they should use your service or buy your products and what makes you different than to other services providers and product suppliers.
Be a Problem-Solver: No client wants fluff. Likewise, your audience wants full-fledged solutions online. So, if your lead magnet can resolve their needs and issues. Great; you can build an email list anytime. The best thing is when you create lead magnets in your contact list; your chances of converting leads increase. Therefore, increasing your email list subscribers mean that you can comfortably convert leads into customers.
Do you think social media is only for befriending with people, sharing their thoughts and lambasting the US president for eerie remarks on climate change?
No way, social media has power to it. It has big opportunities for businesses to market their products and services and make most of their presence. Rest assured: If done right, social media marketing can generate massive traffic to your site.
On average, 55 % of internet users make flings on social media. Trust me – they use it daily giving a big amount of data to respective platforms. This humongous data is vital for social media generation. Why don’t you use this vast availability of data for targeting your audience rightly?
Possibly, there are reasons why businesses should use social media to improve lead generation:
1. All new and old websites have to spend big bucks of money just to get ranked on search engines for the keywords of their choices.
2. Search engine marketing is tougher than ever before. Every year there are new updates by Google and various other search engines. That’s why; many websites that had ranked previously without putting in any effort are now on the verge of losing their traffic. These websites are looking for alternatives to succeed in the digital marketing landscape.
3. A social media campaign costs $1 for conversion; whereas, on search engines, it could cost $4 – $5.
The majority of businesses use social media platforms for their campaigns because they are cost-effective to the selective target audience.
Social media campaigns will always be an inevitable part of the digital marketing sphere. At first, people used to think about social media as another way to build brand presence. Over time, this approach has changed. From small businesses promoting their content on social media to big companies producing gated content, social media has completely changed dimensions.
Following are the best social media lead generation tips which will help greatly:
There is a thing which can help businesses leapfrog from mediocrity to best outcomes, it is marketing automation. Since all of the lead generation tools are AI-powered, this process has become more streamlined and targeted.
Let’s say; a visitor comes to your site for a solution and is looking for useful information to help him in making a purchase decision.
Won’t it be good if you could identify what piece of content should be shown to them based on their preferences and demographics? Or they should be guided on a personalized journey of discovery unless they are not ready for conversion? Won’t it make buyers’ journeys easier, right?
For example, a tool that can successfully employ a lead generation is OptinMonster: it can predict and apply the best action for visitors, helping them with a personalized and seamless experience to clients’ websites. As it provides prospects with the concise content required to move them forward in the sales funnel, OptinMonster helps marketers easily convert visitors into qualified leads without relying much on manual work.
Another great lead generation tool that you must try is ‘Marketo’.
Ask any successful marketer, and he will tell you that your form is what separates you from other companies yearning for the lead. Marketo is a tool that can help build high-converting lead captures form. It comes with built-in analytics to help you better understand your leads and forms designing. I assure you it will pave a new way to generate leads for your business.
Your company’s about page is your brand ambassador. It tells ‘what you do’ or ‘what is your mission’ or ‘who is in your team’, but, despite how it’s made or packaged, it should serve your business only one purpose – Lead Generation.
The majority of people neglect this fact. If your about page is conflicting, poorly worded, and missing a persuasion, chances are all lead generation efforts will go wasted.
Two Examples of Best About Page:
Millions of people use Pardot for B2B marketing automation every day.
This is the smart part behind Salesforce Pardot’s about page.
It’s a great example of how to use such a page as a sort of pre-sales platform. It is simple but effective and shows how greener your lead generation forest will be with it?
The band is Portland, Oregon based multidisciplinary creative studio. Their About Us page defines true minimalism and clarity because it is made with handwritten type.
Such ‘About page’ adds more uniqueness and personality into design when customers will approach your website with the hope of getting effective solutions. This clean, simplified and eye-catching look-and-feel is what it a good example here for the best ‘About page’ here.
By optimizing your about page, you will be able to strengthen your main connection point for your customers and it will help you boost lead generation efforts significantly. Realistically, it is not easy as it seems to create pages and other landing pages for business; you can do this by taking expert web developers on board and you will begin to see results in no time.
Without any doubt, valuable content on your website is a great way to improve your brand visibility.
But it’s not easy to make your content come on the first page of search engine results. Most importantly if your website is new and you have no authority in your niche. Maybe, it’s not surprising to get not more than 100-page views each month.
Here is a way that can help you expand your content outreach and brand awareness without spending a cent. And, it is ‘Quora’. By definition, it is a Q&A site but it helps drive traffic and generate quality leads. With this website, you can comfortably reach more than 100 million people in a month. In other words, Quora has solutions for everybody and every professional from content marketers, to software developers and academicians, etc.
That’s why; it has become so profound in value that even big tech companies run online sessions in which experts give answers to the question of people in real-time. So, if they can, why don’t you.
All you need to do is to look for questions related to your area of specialty, domain and answer them with great professionalism. And, once you will look more helpful and focused, people will consider you as an expert and trusted service provider. Undoubtedly, it is a more resourceful way to engage and produce quality leads.
Quora is an arena where the law of reciprocity comes into action and people will start to reach out to you from timely solutions.
No one can deny that winning the trust of customers is not easy. They have their doubts, past bad experiences and so much more. However, with influencers, they know how to promote your products and services and with their assistance, you can easily win the confidence of your target audience.
Take it this way, someone (An influencer) with authority in your niche endorses your business; won’t it possible that people will start paying attention to your brand, service, or product?
They will and your customers will love to try their hands around your services because you have a back of influencer for your support.
I share a McKinsey Research that tells, ‘Word of mouth generates 2X the sales as compared to traditional advertising.’
Therefore, try to team up with influencers with the authority of your domain and niche but they shouldn’t be your direct competitors. This cross-promotion on social media and your website will improve results for both parties. Don’t shy away from taking advantage of third-party endorsements and be ready for the conversion of leads into loyal customers.
Lead generation might seem a challenging task, but it is not hard nut-to-crack, if done in the right way, it can drive revenue. These are the lead generation tactics that can generate results within specified time frame only and if only they are implemented in the right way, so
1- Create lead magnets
2- Make intelligent use of social media
3. Use effective and smart lead generations tools for digital marketing campaigns
4- Revisit your about page
5- Engage in questions and answers on Quora
6- Influencers are driving force
With these 6 innovative ways, digital marketing companies can generate high-quality leads with zero bounce rates within a short period of time.